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Held once a year, the show now attracts a crowd of around 4,500 - three times more than it started with. Web-based preteen fashion store Kids Online launched Tokyo Top Kids Collection six years ago in an attempt to promote designer brands for children.

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Suguri dreams of becoming a professional model, but competition is certainly tough and each of her rivals at the Tokyo Top Kids Collection are essentially eyeing the same goal. вЂњOnce I am on the stage, all my nervousness disappears,вЂќ Suguri said. Once she started striding down the Tokyo Top Kids Collection runway, however, she underwent something of a metamorphosis, and by the time she struck her final pose at the end of the catwalk, she was confident enough to break into a smile and bask in the applause of the thousands in the crowd who had gathered to attend. Now, however, the balance has shifted and her sisters these days teasingly complain about being unable to wear any of SuguriвЂ™s 19 designer dresses or her 12 pairs of high-heeled shoes.Д«eing the center of attention on the catwalk doesnвЂ™t come naturally for the shy middle schooler from Chiba Prefecture, who still asks her mother to tie her hair back in a pony tail before leaving for school each morning. Before long, she was slapping on her sistersвЂ™ makeup and strutting around in various outfits of her choosing as she sought to find a style that she could call her own. Suguri first became interested in fashion around three years ago after flicking through her elder sistersвЂ™ magazines. Almost 350 models under the age of 14 participated in Tokyo Top Kids Collection, competing for such categories as best fashion, best smile and best runway walk.ДЄmong the contestants was 12-year-old Suguri Shishikura, who was making her second appearance as a model and her first at Top Kids Collection. The modeling opportunities that exist for preteens in Japan nowadays were certainly evident at Yoyogi National Gymnasium at the beginning of August. Nowhere is such an ideal more apparent than in the fashion industry, and youth fashion, in particular, has undergone changes in the past five years or so that makes it virtually unrecognizable from its former state.